list of content.

Introduction, Frida Jeppsson

Chapter 1: PRODUCT OVERLOAD
"We do not need new forms, we need a new mentality"
Max Bruinsma, 1995

Chapter 2: PUBLIC AWARENESS
Gareth Williams:
On the problematic relationship between institutions and critical design thinking

Donna Loveday:
On the Museum as a teaching and learning resource

Rory Dodd:
On curating upcoming design talent and spreading knowledge

A conversation with Daniel Golling on media's responsibility and power over design

Chapter 3: FORM OF LANGUAGE
"Where are the Design Critics?"
Rick Poynor, 2005

Rick Poynor:
On the difference between design journalism and design criticism – what does criticism require?

Steven Heller:
On the establishment of a common language for design criticism

Chapter 4: FUTURE OUTLOOK
"Fuck Content"
Michael Rock, 2005

Reflections on Fuck Content between Michael Rock and Frida Jeppsson

Communication and critical reflection in the design studio

Study case: Product as symbol
"Criticism: Myths and Childishness"
Andy Rutledge, 2008

Design Writing Criticism: Five Things to Remember,
Anna Gerber and Teal Triggs

Kate Andrews:
On future scenarios, responsibilities and roles for design critics

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