check in: unpacked
Commisioned by Trendgruppen, Frida curated the annual design exhibition Check In, held during the Stockholm Design Week 2011.
Check In is a temporary design exhibition held, for the third year in a row, during Stockholm Design Week. Ten new and unestablished designers are given the opportunity to show their work and create a base for their future careers within design. The jury-based exhibition is an initiative from trend forecaster Stefan Nilsson and Stockholm’s Design Gallery. Check In is an established design exhibition and a meeting place for young, up-and-coming Swedish design talent.
The theme for 2011 was Unpacked, as the exhibition was provisionally removed from its original hotel-location packaging and showed design with a spontaneous and honest approach. By avoiding labels, catchphrases and superfluous decoration, an honest meeting between designer and viewer emerged. The ten exhibitors showed a wide range of different expressions and methods as well as a varied approach to their professions.